Socialite Kim Kardashian has become the latest celebrity to launch her own perfume.

The former girlfriend of R+B singer Ray J is busy sniff-testing different scents and flavours for the fragrance, which is due to hit stores in the U.S., Australia, England, Germany, and Japan next May (09).

Kardashian says, "It has always been a dream of mine to start my own perfume business, since I love to mix fragrances together and come up with new and different scents! I hope you understand my total excitement.

"It all started when my mom introduced me to famous perfumer Caroline Sabas from Gras, France. She and I have been working together to create a scent that is uniquely me that I can share with everyone!"