Legendary guitarist Keith Richards has joined the high-end fashion set - after becoming the latest celebrity to feature in an international adverting campaign for luxurious fashion brand Louis Vuitton.

The Rolling Stones rocker posed for the designer's new Core Values promo, which aims to remind consumers of the fashion house's signature branded luggage accessories.

The 64-year-old, who was snapped by legendary photographer Annie Leibovitz for the campaign, is pictured cradling his guitar in a hotel room, glaring at the camera.

A tag line appears under the photograph, stating: "Some Journeys Cannot Be Put Into Words," hinting the musician's well-worn face tells many a story.

Head of communications for Louis Vuitton Antoine Arnault says, "He is a global icon, an inspiration to millions, and we are honoured that - after Mikhail Gorbachev, Catherine Deneuve, Steffi Graf and Andre Agassi - he has agreed to represent Louis Vuitton.

"This is the first time ever that Keith Richards has participated in an advertising campaign of any sort, and it is hard to imagine a more compelling embodiment of a personal, emotional journey."

As part of the campaign, Louis Vuitton is making a donation to The Climate Project - spearheaded by Nobel Peace Prize winner Al Gore, on behalf of Keith Richards.