An article over at MTV suggests that the buzz Fall Out Boy was preparing with their viral campaign got confused with C...

This is a web-only viral ad for frosty beverages at Mac's, a chain of Canadian convenience stores. You may object that...

Last night's episode of "The Simpsons" wasn't really all that great, but it did have one fantastic moment: A parody of...

ABC is really gearing up for the premiere of Lost's fourth season (which, unfortunately, will probably only be eight e...

The 2008 Summer Olympics has become one of the biggest Internet and viral hits in sports history.

A few new posters for Batman: The Dark Knight were released over the weekend ... the first came by way of the viral we...

LOS ANGELES (Hollywood Reporter) - Viral marketing has gone positively bubonic. While this unconventional approach to ...

The new trailer for 20th Century Fox's The X-Files: I Want to Believe will officially come online at 12:01am on Monday...

Gap is launching an online advertising campaign featuring music by the Raveonettes, Dntel, Swizz Beatz, the Blakes and...

Gap is launching an online advertising campaign featuring music by the Raveonettes, Dntel, Swizz Beatz, the Blakes and...

Well-known viral video personalities such as Barats & Bereta, Ricky Lazy Dork Stern, Gary Numa Numa Brolsma, Ben O...

ShockTillYouDrop.com says that the Hellboy II: The Golden Army trailer at the official website for the film includes a...

Scooper 'MightyGuy' revealed on the Superhero Hype! message boards that Universal Pictures has launched a viral site f...

The latest oppressive trends in viral marketing received a skeptical close-up this week in The Hollywood Reporter , bu...

DreamWorks/Paramount has revealed an extended clip for the D.J. Caruso-directed thriller, starring Shia LaBeouf, Miche...

A viral site for the Will Smith superhero action-comedy Hancock has been launched at HancockWasHere.com . The site is ...

Superhero Hype! is keeping track of the second part of The Dark Knight viral marketing, which concentrates heavily on ...

So I spent my lunch hour staked out at Sunset Bowl here in Seattle, WA. My friend Brad was all over AMF lanes . The ca...

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That Arcade Fire viral-Internet-video thingy from a few weeks ago had a total production budget of $15,000. Cheaper th...